Developing strategic relationships for corporations and not-for-profits.
It means sustainable change for a better world.
Hinge
We create strategy and partnership solutions for the Not-For-Profit and Corporate worlds so that everybody wins.
Why Hinge?
Michael Zivot created Hinge in 2007 based on one simple premise - it is that organizations, as well as people, are stronger together. That is why Hinge is a Partnership Marketing company.
Just like hinges open doors and windows, Hinge opens clients to opportunity and efficiency that otherwise would not be available. Another way to look at us is that, if you were building a home, we would be a mix of your architect and your general contractor.
While the premise continues to be valid in the private sector, Hinge changed its focus toward the Not-For-Profit world in January 2017. Maybe it is a maturity thing, but it just feels right to apply the same type of thinking to help people - as well as businesses.
Building Strategic Relationships
Corporations and NGOs are different and are motivated by different things when considering a partnership or deeper strategic relationships.
While corporations often want to enhance brand image through credible association, foundations or NGOs, in the end, often want funding through brand awareness.
So how do we get there?
What We Do
We help you sell more
Most companies practice Corporate Social Responsibility because it is consistent with their values. That makes them good. Most NGOs (Non-Governmental Organizations) or Foundations do really good work but often lack sufficient resources. We believe that we can support the transition from really good to even better through strategy, partnership and tools. For Not-For-Profits, this will help you 'sell more' by increasing your awareness and fundraising. For businesses, this will not only increase your social impact but also help you sell more by enhancing your public image (including with investors) and increasing your employee engagement.
Not-For-Profits (NFPs)
Develop strategic partnership and awareness solutions to help your medium to large size foundation or NGO 'sell more' in terms of awareness and funding.
Whether you are an established NGO or a nascent foundation, you do good work and you have the best intentions. But do you have the right strategy, committed partners and updated tactics to maximize your effectiveness?
Let's talk about it.
Corporations
Establish your strategic position and potential partnerships for social impact. This will not only increase your social effectiveness but also it will help you sell more!
Most companies give back to the community in some form or another. However, the question remains; are you supporting the right organizations in the right ways? If you suspect that the resources you commit could do even more good for others, as well as for your company, you are probably right. Let's talk about it.
So, what is Hinge thinking about these days?
We are focused on the ability of Card Linking to give Businesses and Cause the ability to Harness Consumer Spend to Sell More & Raise More. All this with with an eye on enhancing Vibrant Communities, however you may define the Communities to which you belong.
Please note that we never discuss or identify a client unless they want to be identified.
